Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, increases brand visibility and awareness, and assists in audience growth for your business or brand. One of the most valuable and least discussed aspects of a holistic content marketing strategy is the relationship management aspect of the process. As link building and content marketing continue to become more about relationship building, understanding how relationships can affect these efforts is vital.